Olive Young Busan: All Locations, Biggest Store & Top 10 Must-Buys
Every Olive Young area in Busan mapped out, the biggest store in the city (Seomyeon Town), whether there's one at Gimhae Airport, and the top 10 K-beauty picks travelers buy most.
If you’re wondering what to bring home from Busan, the answer is usually Olive Young. From K-beauty staples like sheet masks, sunscreen, and tinted lip balms to seasonal limited editions you’ll only find on this trip, everything sits on the same shelves for easy comparison — which makes it one of the most time-efficient stops for travelers running a tight Busan itinerary.
⚡ Quick answer: Yes, Olive Young is all over Busan — roughly 80 stores citywide. The single biggest one is Olive Young Seomyeon Town, a two-floor flagship in the Seomyeon underground arcade. There’s no store inside Gimhae Airport itself, so plan to finish shopping in the city first. Full location list, maps, and the biggest-store deep dive are below.
Olive Young Locations in Busan by Neighborhood
Seomyeon — the biggest cluster, and the biggest single store
Around Seomyeon Station, especially the stretch between the underground shopping arcade and Lotte Department Store Busan, you’ll find several large-format Olive Young branches plus the city’s flagship (more on that below). Foot traffic here is the highest in Busan, so stock turns over fast and seasonal items tend to arrive earlier than elsewhere.
- Olive Young Seomyeon Town — Seomyeon underground shopping arcade, near Seomyeon Station · Google Maps
- Olive Young Seomyeon Jungang-daero — 686 Jungang-daero, Busanjin-gu · Google Maps
- Olive Young Seomyeon Gaya-daero — 775-1 Gaya-daero, Busanjin-gu · Google Maps
Haeundae — convenient if you’re staying near the beach
If your hotel is near Haeundae Beach, there’s no need to travel elsewhere — both branches below sit right on Gunam-ro, the market street a couple of minutes from the sand.
- Olive Young Haeundae-yeok — 7-5 Gunam-ro 8beon-gil, Haeundae-gu · Google Maps
- Olive Young Haeundae — 42 Gunam-ro, Haeundae-gu · Google Maps
Nampo-dong & Gwangbok-ro — right on the tourist trail
This area sits directly along the route between Gukje Market, Jagalchi Market, and BIFF Square, so you’ll likely pass a store without planning to.
- Olive Young Gwangbok-ro — 64-1 Gwangbok-ro, Jung-gu · 10:00–22:30 daily · 051-254-0961 · Google Maps
Gwangalli — an easy stop on a beach walk
- Olive Young Gwangalli — 153-1 Gwangan-haebyeon-ro, Suyeong-gu · about a 10-minute walk from Geumnyeonsan Station Exit 1 · Google Maps
💡 Store names, hours, and even locations change from time to time — Seomyeon Town itself moved and expanded into its current spot. It’s worth double-checking with a quick “Olive Young + neighborhood” search on Naver Maps or the official Olive Young app right before you go.
Inside Olive Young Seomyeon Town: Busan’s Biggest Store
Olive Young Seomyeon Town is the one to plan around if you only have time for one stop. It was relocated and expanded to roughly 270 pyeong (about 890m²) across two floors — large enough that first-time visitors typically spend an hour or more browsing — and it’s marketed as the largest Olive Young store outside the Seoul metro area. During peak sale periods, daily foot traffic has reportedly reached around 10,000 visitors, split close to evenly between Korean and international shoppers.
The layout follows Olive Young’s standard “Town” format: color cosmetics and the busiest browsing area on one floor, skincare, body care, and health foods on the other. It also runs the free Pic Your Color station — an AI kiosk that photographs your face and recommends makeup shades and tones based on your skin’s brightness, saturation, and undertone. It’s a genuinely useful 5-minute detour if you’re torn between shades or new to Korean makeup, though a consultant-assisted session (rather than the self-service kiosk) may require booking ahead through the Catch Table app.
If you just want a quick 20–30 minute grab instead of the full browsing experience, the smaller Seomyeon branches nearby carry the same bestsellers at the same nationwide pricing.
Is There Olive Young at Gimhae Airport?
No — there’s no Olive Young inside the terminal itself, so plan to finish your K-beauty shopping in the city rather than counting on a last-minute airport run. The Busan Sasang branch, reopened in March 2026, is positioned as the closest Olive Young to Gimhae Airport if you need one final stop on the way . Otherwise, Seomyeon Town and the Gwangbok-ro branch are both practical “last stop” options before you head out, roughly 30–40 minutes from the airport via the Airport Railroad and 20–30 minutes via limousine bus respectively. Remember that serums, toners, and sunscreens over 100ml need to go in checked luggage, not carry-on.
Top 10 Olive Young Items Popular with Foreign Travelers
Prices below are rough estimates and vary by store and ongoing promotions.
- Beauty of Joseon Glow Serum: Propolis + Niacinamide / Yuja Vitamin C (~US$18) — A gentle, high-tolerance vitamin C serum that keeps travelers coming back for repeat purchases thanks to visible brightening without irritation.
- Anua Heartleaf 77% Soothing Toner (~US$18) — A high-concentration heartleaf (houttuynia) toner known for calming, making it a favorite among travelers with sensitive or breakout-prone skin.
- COSRX Advanced Snail 96 Mucin Power Essence (~US$15) — The long-running snail mucin essence that’s often the very first K-beauty product travelers try.
- d’Alba White Truffle First Spray Serum (travel mini, ~US$11) — A spray-on serum that’s easy to reapply on the go, popular with travelers who value portability.
- TIRTIR Mask Fit Red Cushion (~US$16) — A high-coverage cushion foundation with a wide shade range, which makes it easier for travelers to find a match for their skin tone.
- Round Lab Dokdo Toner (~US$14) — A gentle, low-irritant toner frequently recommended to travelers trying Korean skincare for the first time.
- rom&nd Juicy Lasting Tint (~US$7) — A long-lasting, comfortable lip tint that’s stayed popular for years — affordable enough that many travelers buy several as gifts.
- Mediheal Sheet Mask 10-Pack (~US$9) — Lightweight and compact, this is a go-to “souvenir item” since you can pack several without taking up much suitcase space.
- numbuzin No.3 Skin Softening Sunscreen (~US$13) — Known for a low white-cast finish and a fresh feel, popular especially with travelers visiting during warmer months.
- Lactofit Gold Probiotics (~US$17) — Not a cosmetic, but the individually packed sticks make it an easy grab-and-go health item travelers often add to their basket.
Want the full breakdown with skin-type notes and a budget-by-scenario guide? See our 20 Must-Buy K-Beauty Items at Olive Young.
Where to Stay Near Olive Young
If you’d rather base your trip around one of the two biggest Olive Young clusters, these hotels sit right in the middle of them.
Near Olive Young Seomyeon Town
Lotte Hotel Busan
Directly connected to Seomyeon Station's underground arcade — the same arcade Olive Young Seomyeon Town sits in
Trip.com
Toyoko Inn Busan Seomyeon
A short walk from Seomyeon Station Exit 8, in the same shopping cluster as Lotte Department Store Busan and Olive Young Seomyeon Town
Near Olive Young Haeundae (Gunam-ro)
Best Western Haeundae Hotel
Across from Haeundae Traditional Market, on the same Gunam-ro strip as both Olive Young branches
H Avenue Hotel Haeundae
A well-reviewed, reasonably priced option in Haeundae, near the beach and not far from the Gunam-ro Olive Young branches
Stock Up Before or After Your Trip: Olive Young Global
Didn’t get everything, or want to research bestsellers before you land? Olive Young Global (global.oliveyoung.com) ships internationally, so you can browse the same lineup you’ll see in-store, or reorder favorites once you’re home.
How to Get an Instant Tax Refund at Olive Young
The process is simple:
- Shop as usual — no special section or pre-registration needed.
- At checkout, make sure your total (single transaction) is ₩15,000 or more.
- Tell the cashier you’d like a tax refund and hand over your passport.
- The discount is applied on the spot — pay the reduced total and you’re done.
For the full walkthrough, real refund-amount examples, and answers to edge cases (splitting purchases, refund limits, multiple stores), see our complete Olive Young tax refund guide.
Related Guides
Want to combine Olive Young with other shopping spots? Check out our Busan Shopping Itinerary: 2 Days in Seomyeon & Nampo-dong. For a deeper look at each neighborhood, see our Seomyeon area guide, Haeundae area guide, Nampo-dong & Jagalchi area guide, and Gwangalli area guide.
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Frequently Asked Questions
What's the biggest Olive Young store in Busan?
Olive Young Seomyeon Town, inside the Seomyeon underground shopping arcade. It was relocated and expanded to roughly 270 pyeong (about 890m²) across two floors, and is marketed as the largest Olive Young location outside the Seoul metro area. During peak sale periods it draws as many as 10,000 visitors a day, split roughly evenly between Korean and international shoppers.
How many Olive Young stores are there in Busan, and where are they?
Busan has roughly 80 Olive Young stores citywide (the exact count shifts as branches open and close), concentrated most heavily in Seomyeon, with more clusters in Haeundae, Nampo-dong/Gwangbok-ro, and Gwangalli. Seomyeon has the largest number of stores and the biggest single location.
Is there an Olive Young store at Gimhae Airport?
No — there's no Olive Young inside the Gimhae International Airport terminal itself. Finish your shopping in the city before you head to the airport. The Busan Sasang branch, reopened in March 2026, is positioned as the closest Olive Young to the airport if you need a last-minute stop on the way.
Can I get a tax refund at Olive Young stores in Busan?
Yes. Any store with a Tax Free sign lets foreign passport holders get an instant refund on a single transaction of ₩15,000 or more. Have your passport out before you pay and tell the cashier you'd like a tax refund.
Can I pay with a foreign card, Alipay, or WeChat Pay?
Most large, high-traffic stores in Seomyeon, Nampo-dong, and Haeundae accept international credit cards, Alipay, WeChat Pay, and UnionPay. Smaller branches may vary, so it's worth checking the card reader logos before you check out.
What if my bags get too heavy to carry around?
Make Olive Young your last stop before heading back to your hotel. If you're loaded down with shopping bags, use your hotel's luggage storage or book an airport pickup service in advance so you don't have to haul heavy bags through public transit before your flight.
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