Busan’s biggest Olive Young: Nampo Town & Store Guide (2026)
Visit Nampo Town, Busan’s biggest Olive Young: about 900 pyeong across four floors. Compare Seomyeon, Haeundae and Gwangalli stores, transit and how to check hours.
Last updated: · Busan Bible Editorial Team (based in Busan)
Nampo Town is Busan’s biggest Olive Young; Haeundae and Gwangalli stores suit shopping around a beach itinerary. Hours vary by branch, so check the Olive Young app or Naver Map before a late visit.
Our team lives in Busan and restocks our own skincare at these exact stores, so the picks and layout notes below come from actually shopping here repeatedly, not a single one-off visit.
⚡ Quick answer: Busan’s biggest Olive Young is Nampo Town, opened in late August 2026 with about 900 pyeong (2,970 m²) across four floors. Seomyeon Town suits rainy days and transit connections. There is no store inside Gimhae Airport, so finish shopping in the city. Check Nampo Town hours on Naver Map or the Olive Young app.
At a glance: Busan’s main Olive Young stores
| Store | Area | Getting there | Hours | Best for |
|---|---|---|---|---|
| Seomyeon Town (flagship) | Seomyeon | Seomyeon Station Exit 10 | Check the app | Largest in Seomyeon; rainy days and transit connections |
| Seomyeon Jungang-daero | Seomyeon | Walk from Seomyeon Station | 10:00–23:00 | Late shopping after dinner |
| Seomyeon Gaya-daero | Seomyeon | Walk from Seomyeon Station | 10:00–22:30 | Skipping the flagship crowds |
| Haeundae Station & Haeundae | Haeundae, Gunam-ro | A few minutes from Haeundae Station | Check the app | Staying by Haeundae Beach |
| Nampo Town (expanded and relocated from Gwangbok Town) | Nampo-dong | Main road in Nampo-dong, Jung-gu; check Naver Map for directions | Check Naver Map | Busan’s biggest store, near Jagalchi Market / Gukje Market / BIFF Square |
| Gwangalli | Gwangalli | ~10 min from Geumnyeonsan Station Exit 1 | 11:00–23:00 | After the Gwangan Bridge night view |
Every store takes foreign cards, and purchases of 15,000 won or more qualify for an instant tax refund (bring your passport).
How to check branch opening hours
Look up the exact branch in the Olive Young app or Naver Map for the day you plan to visit; another branch’s closing time is not a substitute. Before shopping after the Gwangan Bridge night view, check the Gwangalli store’s closing time.
Olive Young Locations in Busan by Neighborhood
Seomyeon — a dense shopping cluster with an underground option
Around Seomyeon Station, especially the stretch between the underground shopping arcade and Lotte Department Store Busan, you’ll find several large-format Olive Young branches plus Seomyeon Town, the largest store in this shopping district (more on that below). Foot traffic here is the highest in Busan, so stock turns over fast and seasonal items tend to arrive earlier than elsewhere.
- Olive Young Seomyeon Town — 704-1 Jungang-daero, Busanjin-gu (1F–2F), near Seomyeon Station Exit 10 · 051-819-5290 · Google Maps
- Olive Young Seomyeon Jungang-daero — 686 Jungang-daero, Busanjin-gu · 10:00 AM–11:00 PM · 051-802-9035 · Google Maps
- Olive Young Seomyeon Gaya-daero — 775-1 Gaya-daero, Busanjin-gu · 10:00 AM–10:30 PM · 051-802-3280 · Google Maps
Haeundae — convenient if you’re staying near the beach
If your hotel is near Haeundae Beach, there’s no need to travel elsewhere — both branches below sit right on Gunam-ro, the market street a couple of minutes from the sand.
- Olive Young Haeundae-yeok — 7-5 Gunam-ro 8beon-gil, Haeundae-gu · 051-731-5819 · Google Maps
- Olive Young Haeundae — 42 Gunam-ro, Haeundae-gu · Google Maps
Nampo-dong & Gwangbok-ro — right on the tourist trail
This area sits directly along the route between Gukje Market, Jagalchi Market, and BIFF Square, so you’ll likely pass a store without planning to.
- Olive Young Nampo Town — Opened in late August 2026 on a main road in Nampo-dong, Jung-gu, as an expansion and relocation of Gwangbok Town. About 900 pyeong (2,970 m²) across four floors makes it the largest Town store outside the Seoul metropolitan area and second largest nationwide, after Seoul’s Central Myeongdong Town (about 950 pyeong, opened March 2026). It is near Jagalchi Market, Gukje Market and BIFF Square. Check hours on Naver Map or the Olive Young app.
Inside are skin analysis and consultations with beauty consultants, an Advanced Derma specialty zone and a Mask Pack Library. Staffing is concentrated around peak cruise-tourist arrival times.
Gwangalli Olive Young store and transport
Olive Young Millac the Market opened in late August 2026 inside Millac the Market in Millak-dong, Suyeong-gu. Its design imagines the fictional ship “Ol-Young” docked at Millak Harbor, with a fish-market atmosphere and views of Gwangan Bridge and the harbor.
- Olive Young Gwangalli — 153-1 Gwangan-haebyeon-ro, Suyeong-gu · about a 10-minute walk from Geumnyeonsan Station Exit 1 · daily 11:00 AM–11:00 PM · 051-756-5290 · Google Maps
For shopping at Nampo Town and walks around Jagalchi Market, Gukje Market and BIFF Square, consider staying in Nampo-dong:
About a 3-minute walk from Nampo Station, with BIFF Square, Jagalchi Market, and Gukje Market all within walking distance — no need to haul shopping bags on transit
Check rates💡 Store names, hours, and even locations change from time to time — Seomyeon Town itself moved and expanded into its current spot. It’s worth double-checking with a quick “Olive Young + neighborhood” search on Naver Maps or the official Olive Young app right before you go.
Getting to Seomyeon Town: location and floors
Seomyeon Town is the largest store in the Seomyeon shopping district, with about 270 pyeong (890 m²) across two floors inside the underground shopping arcade. It is convenient for rainy-day shopping and stops between transit connections.
The layout follows Olive Young’s standard “Town” format: color cosmetics and the busiest browsing area on one floor, skincare, body care, and health foods on the other. It also runs the free Pic Your Color station — an AI kiosk that photographs your face and recommends makeup shades and tones based on your skin’s brightness, saturation, and undertone. We’ve tried the kiosk ourselves, and the shade match was close enough that it’s a genuinely useful 5-minute detour if you’re torn between shades or new to Korean makeup, though a consultant-assisted session (rather than the self-service kiosk) may require booking ahead through the Catch Table app.
If you just want a quick 20–30 minute grab instead of the full browsing experience, the smaller Seomyeon branches nearby carry the same bestsellers at the same nationwide pricing.
Is There Olive Young at Gimhae Airport?
No — there’s no Olive Young inside the terminal itself, so plan to finish your K-beauty shopping in the city rather than counting on a last-minute airport run. The Busan Sasang branch (Sasang Gwangjang branch), reopened in March 2026, is positioned as the closest Olive Young to Gimhae Airport if you need one final stop on the way — it’s at 25 Gwangjang-ro, Sasang-gu (Gwaebeop-dong), right outside Sasang Station Exit 6, open 10:30 AM–10:00 PM. From Gimhae International Airport, the Busan-Gimhae Light Rail gets you to Sasang Station in about 5 minutes, and the store is right at the exit, so there’s essentially no walk beyond that. Seomyeon Town and Nampo Town are also options for a final city shopping stop; check Naver Map for your airport route and travel time before leaving. Remember that serums, toners, and sunscreens over 100ml need to go in checked luggage, not carry-on. For the full rundown — closest store, transit times, and how to fly home with your haul — see our Olive Young at Busan Airport guide.
Heading to the Airport with a Haul? Sort Bags & Transfer First
Make Olive Young your last stop and you won’t want to drag a suitcase of skincare through the subway. Two services save the hassle: a private airport pickup so you go door-to-door with your bags, or a luggage delivery run between your hotels (or hotel-to-airport) so you shop hands-free on your final day.
Door-to-door transfer between Gimhae Airport and your hotel — no hauling shopping bags through transit before your flight.
See price & reviews
Hotel-to-Hotel & Airport Luggage Delivery
Send your bags ahead so you can spend the last day shopping Olive Young hands-free instead of checking out early.
See price & reviewsTop 10 Olive Young Items Popular with Foreign Travelers
Prices below are rough estimates and vary by store and ongoing promotions. This list is built from what our own team has repurchased ourselves over the years, plus what we consistently see travelers reaching for at the register.
- Beauty of Joseon Glow Serum: Propolis + Niacinamide / Yuja Vitamin C (~US$18) — A gentle, high-tolerance vitamin C serum that keeps travelers coming back for repeat purchases thanks to visible brightening without irritation.
- Anua Heartleaf 77% Soothing Toner (~US$18) — A high-concentration heartleaf (houttuynia) toner known for calming, making it a favorite among travelers with sensitive or breakout-prone skin.
- COSRX Advanced Snail 96 Mucin Power Essence (~US$15) — The long-running snail mucin essence that’s often the very first K-beauty product travelers try.
- d’Alba White Truffle First Spray Serum (travel mini, ~US$11) — A spray-on serum that’s easy to reapply on the go, popular with travelers who value portability.
- TIRTIR Mask Fit Red Cushion (~US$16) — A high-coverage cushion foundation with a wide shade range, which makes it easier for travelers to find a match for their skin tone.
- Round Lab Dokdo Toner (~US$14) — A gentle, low-irritant toner frequently recommended to travelers trying Korean skincare for the first time.
- rom&nd Juicy Lasting Tint (~US$7) — A long-lasting, comfortable lip tint that’s stayed popular for years — affordable enough that many travelers buy several as gifts.
- Mediheal Sheet Mask 10-Pack (~US$9) — Lightweight and compact, this is a go-to “souvenir item” since you can pack several without taking up much suitcase space.
- numbuzin No.3 Skin Softening Sunscreen (~US$13) — Known for a low white-cast finish and a fresh feel, popular especially with travelers visiting during warmer months.
- Lactofit Gold Probiotics (~US$17) — Not a cosmetic, but the individually packed sticks make it an easy grab-and-go health item travelers often add to their basket.
Want the full breakdown with skin-type notes and a budget-by-scenario guide? See our 20 Must-Buy K-Beauty Items at Olive Young. Visiting in fall or winter? See our Olive Young autumn/winter skincare picks for seasonal dryness and barrier repair. Buying gifts to bring home? See our Olive Young gift guide — picks for her, him and parents. If you want a professional treatment rather than just skincare products, see our Busan dermatology clinic guide for what to expect as a visiting tourist.
Where to Stay Near Olive Young
If you’d rather base your trip around Seomyeon or Haeundae, these hotels sit right in the middle of them.
Near Olive Young Seomyeon Town
Directly connected to Seomyeon Station's underground arcade — the same arcade Olive Young Seomyeon Town sits in
A short walk from Seomyeon Station Exit 8, in the same shopping cluster as Lotte Department Store Busan and Olive Young Seomyeon Town
Near Olive Young Haeundae (Gunam-ro)
Across from Haeundae Traditional Market, on the same Gunam-ro strip as both Olive Young branches
A well-reviewed, reasonably priced option in Haeundae, near the beach and not far from the Gunam-ro Olive Young branches
Olive Young discounts: membership, stacking and the app
Myth first: you don’t need membership for the sale price
The discounts during Big Sale, Oliveyoung Day and Oliveyoung Pick generally apply to everyone in store — no Korean membership needed. What’s actually gated:
- Membership points accrual: needs a Korean phone number and identity verification — hard for foreign travelers to use fully.
- Some member-only coupons: likewise mostly tied to a Korean account.
In other words, you probably won’t get the points — but you still get the sale price. For a short trip, sale price + mobile-pay promo + tax refund is plenty.
How to stack discounts: get the order right at checkout
The three layers foreign travelers can usually stack, roughly in order:
- In-store sale price (Big Sale / Oliveyoung Day / Oliveyoung Pick — applies to everyone)
- Mobile-pay promo: Alipay, WeChat, certain cards periodically run spend discounts — another layer at checkout
- Instant tax refund: at a Tax Free store, once you hit the threshold (usually 15,000 won+), about 5–8% back
⚠️ Whether each layer can be combined, and any thresholds, depend on the current promotion. Check the in-store poster or just ask staff before paying; bring your physical passport for the refund — a photo is often refused.
The full refund process, math and airport-vs-instant comparison are in the complete Olive Young tax refund guide. To see which time of year has the deepest discounts, see the Olive Young year-round sale calendar.
Use the app to plan what to buy
Before you go, browse current sale items and prices in the Korean Olive Young app or on the site, add what you want to a list, and compare in store — it saves dithering time. For picks by skin concern, see Olive Young must-buy top 20.
Stock Up Before or After Your Trip: Olive Young Global
Didn’t get everything, or want to research bestsellers before you land? Olive Young Global (global.oliveyoung.com) ships internationally, so you can browse the same lineup you’ll see in-store, or reorder favorites once you’re home.
One Card for Foreign Payments: WOWPASS
For times when a foreign card gets declined at Olive Young, a department store, or a convenience store — or the exchange rate looks off — a single WOWPASS card keeps things simple. Load Korean won with your overseas card and spend it anywhere, and since it doubles as a T-money transit card, the same card covers the subway and buses too.
WOWPASS Korea Multi-Currency Card (with T-money Transit Function)
Issue it on the spot at airport/city kiosks — won-loaded payments plus a transit card in one. Less cash-and-exchange hassle on a shopping run.
How to Get an Instant Tax Refund at Olive Young
The process is simple:
- Shop as usual — no special section or pre-registration needed.
- At checkout, make sure your total (single transaction) is ₩15,000 or more.
- Tell the cashier you’d like a tax refund and hand over your passport.
- The discount is applied on the spot — pay the reduced total and you’re done.
For the full walkthrough, real refund-amount examples, and answers to edge cases (splitting purchases, refund limits, multiple stores), see our complete Olive Young tax refund guide.
Related Guides
Want to combine Olive Young with other shopping spots? Check out our Busan Shopping Itinerary: 2 Days in Seomyeon & Nampo-dong. For a deeper look at each neighborhood, see our Seomyeon area guide, Haeundae area guide, Nampo-dong & Jagalchi area guide, and Gwangalli area guide. Want to time your trip for the deepest discounts? See the Olive Young sale calendar. Deciding between Korea’s drugstores? See Olive Young vs Daiso vs Lalavla. Curious what Taiwanese and other visitors actually do in Busan? See Where Taiwanese Travelers Go in Busan. Flying direct from southern Taiwan? Here’s the Kaohsiung to Busan guide. Visiting in autumn? Don’t miss the Busan Autumn Foliage 2026 guide for peak timing, best spots, and day trips. LALAVLA closed all its South Korean stores in November 2022 and is no longer a shopping option.
📌 One last thing before you book: before booking flights, hotels, or tour tickets, check our latest discount codes for anything you can use.
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Frequently Asked Questions
How late is Olive Young open, and how do I check?
Hours vary by branch. Search the exact store in the Olive Young app or Naver Map and check that day’s closing time, including before a Gwangalli shopping stop after the bridge night view. Do not rely on another branch’s hours.
With limited time, should I visit Seomyeon Town or a beach-area store?
Seomyeon Town is the largest store in the Seomyeon shopping district, with an underground arcade location convenient for rainy days and transit connections. Haeundae or Gwangalli stores fit more easily around an existing beach itinerary. The Gwangalli store is about a 10-minute walk from Geumnyeonsan Station Exit 1; check its closing time before shopping.
What's the biggest Olive Young store in Busan?
Olive Young Nampo Town, opened in late August 2026 on a main road in Nampo-dong, Jung-gu. Expanded and relocated from Gwangbok Town, it spans about 900 pyeong (2,970 m²) across four floors. Seomyeon Town remains the largest in the Seomyeon shopping district; its underground arcade location is convenient for rainy days and transit connections. Check Nampo Town hours on Naver Map or the Olive Young app.
How many Olive Young stores are there in Busan, and where are they?
Busan has roughly 80 Olive Young stores citywide (the exact count shifts as branches open and close), concentrated most heavily in Seomyeon, with more clusters in Haeundae, Nampo-dong/Gwangbok-ro, and Gwangalli. Seomyeon has the largest number of stores; the biggest single location is Nampo Town.
Is there an Olive Young store at Gimhae Airport?
No — there's no Olive Young inside the Gimhae International Airport terminal itself. Finish your shopping in the city before you head to the airport. The Busan Sasang branch, reopened in March 2026, is positioned as the closest Olive Young to the airport if you need a last-minute stop on the way.
Can I get a tax refund at Olive Young stores in Busan?
Yes. Any store with a Tax Free sign lets foreign passport holders get an instant refund on a single transaction of ₩15,000 or more. Have your passport out before you pay and tell the cashier you'd like a tax refund.
Can I pay with a foreign card, Alipay, or WeChat Pay?
Most large, high-traffic stores in Seomyeon, Nampo-dong, and Haeundae accept international credit cards, Alipay, WeChat Pay, and UnionPay. Smaller branches may vary, so it's worth checking the card reader logos before you check out.
What if my bags get too heavy to carry around?
Make Olive Young your last stop before heading back to your hotel. If you're loaded down with shopping bags, use your hotel's luggage storage or book an airport pickup service in advance so you don't have to haul heavy bags through public transit before your flight.
Do I need to be an Olive Young member to get the sale price?
No. The sale prices during Big Sale, Oliveyoung Day and Oliveyoung Pick generally apply to everyone in store — no Korean membership required. What does need a Korean phone number and identity verification is membership points accrual and some member-only coupons, which foreign travelers can't fully use. But for a short trip, in-store sale prices plus mobile-pay promos plus the tax refund already add up to solid savings.
Can I stack the sale, mobile-pay promo and tax refund together?
The rough order is: take the in-store sale price first, then a mobile-pay spend discount (Alipay/WeChat/certain cards) if one applies at checkout, then the instant tax refund at a Tax Free store. Whether they can be combined and any thresholds vary by promotion, so check the in-store poster or ask staff before paying. Bring your physical passport for the refund.
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