Olive Young Busan: All Locations, Biggest Store & Top 10 Must-Buys

If you’re wondering what to bring home from Busan, the answer is usually Olive Young. From K-beauty staples like sheet masks, sunscreen, and tinted lip balms to seasonal limited editions you’ll only find on this trip, everything sits on the same shelves for easy comparison — which makes it one of the most time-efficient stops for travelers running a tight Busan itinerary. Timing your trip around a sale? Check the year-round Olive Young sale calendar to pick the right window, then use the app & discount playbook to stack the sale price, mobile-pay promos and the tax refund for the best deal.

Our team lives in Busan and restocks our own skincare at these exact stores, so the picks and layout notes below come from actually shopping here repeatedly, not a single one-off visit.

⚡ Quick answer: Yes, Olive Young is all over Busan — roughly 80 stores citywide. The single biggest one is Olive Young Seomyeon Town, a two-floor flagship in the Seomyeon underground arcade. There’s no store inside Gimhae Airport itself, so plan to finish shopping in the city first. Full location list, maps, and the biggest-store deep dive are below.

Olive Young Locations in Busan by Neighborhood

Seomyeon — the biggest cluster, and the biggest single store

Around Seomyeon Station, especially the stretch between the underground shopping arcade and Lotte Department Store Busan, you’ll find several large-format Olive Young branches plus the city’s flagship (more on that below). Foot traffic here is the highest in Busan, so stock turns over fast and seasonal items tend to arrive earlier than elsewhere.

• Olive Young Seomyeon Town — 704-1 Jungang-daero, Busanjin-gu (1F–2F), near Seomyeon Station Exit 10 · 051-819-5290 · Google Maps
• Olive Young Seomyeon Jungang-daero — 686 Jungang-daero, Busanjin-gu · 10:00 AM–11:00 PM · 051-802-9035 · Google Maps
• Olive Young Seomyeon Gaya-daero — 775-1 Gaya-daero, Busanjin-gu · 10:00 AM–10:30 PM · 051-802-3280 · Google Maps

Haeundae — convenient if you’re staying near the beach

If your hotel is near Haeundae Beach, there’s no need to travel elsewhere — both branches below sit right on Gunam-ro, the market street a couple of minutes from the sand.

• Olive Young Haeundae-yeok — 7-5 Gunam-ro 8beon-gil, Haeundae-gu · 051-731-5819 · Google Maps
• Olive Young Haeundae — 42 Gunam-ro, Haeundae-gu · Google Maps

Nampo-dong & Gwangbok-ro — right on the tourist trail

This area sits directly along the route between Gukje Market, Jagalchi Market, and BIFF Square, so you’ll likely pass a store without planning to.

• Olive Young Gwangbok-ro — 64-1 Gwangbok-ro, Jung-gu · 10:00–22:30 daily · 051-254-0961 · Google Maps

Gwangalli — an easy stop on a beach walk

• Olive Young Gwangalli — 153-1 Gwangan-haebyeon-ro, Suyeong-gu · about a 10-minute walk from Geumnyeonsan Station Exit 1 · daily 11:00 AM–11:00 PM · 051-756-5290 · Google Maps

💡 Store names, hours, and even locations change from time to time — Seomyeon Town itself moved and expanded into its current spot. It’s worth double-checking with a quick “Olive Young + neighborhood” search on Naver Maps or the official Olive Young app right before you go.

Inside Olive Young Seomyeon Town: Busan’s Biggest Store

Olive Young Seomyeon Town is the one to plan around if you only have time for one stop. It was relocated and expanded to roughly 270 pyeong (about 890m²) across two floors — large enough that first-time visitors typically spend an hour or more browsing — and it’s marketed as the largest Olive Young store outside the Seoul metro area. During peak sale periods, daily foot traffic has reportedly reached around 10,000 visitors, split close to evenly between Korean and international shoppers.

The layout follows Olive Young’s standard “Town” format: color cosmetics and the busiest browsing area on one floor, skincare, body care, and health foods on the other. It also runs the free Pic Your Color station — an AI kiosk that photographs your face and recommends makeup shades and tones based on your skin’s brightness, saturation, and undertone. We’ve tried the kiosk ourselves, and the shade match was close enough that it’s a genuinely useful 5-minute detour if you’re torn between shades or new to Korean makeup, though a consultant-assisted session (rather than the self-service kiosk) may require booking ahead through the Catch Table app.

If you just want a quick 20–30 minute grab instead of the full browsing experience, the smaller Seomyeon branches nearby carry the same bestsellers at the same nationwide pricing.

Is There Olive Young at Gimhae Airport?

No — there’s no Olive Young inside the terminal itself, so plan to finish your K-beauty shopping in the city rather than counting on a last-minute airport run. The Busan Sasang branch (Sasang Gwangjang branch), reopened in March 2026, is positioned as the closest Olive Young to Gimhae Airport if you need one final stop on the way — it’s at 25 Gwangjang-ro, Sasang-gu (Gwaebeop-dong), right outside Sasang Station Exit 6, open 10:30 AM–10:00 PM. From Gimhae International Airport, the Busan-Gimhae Light Rail gets you to Sasang Station in about 5 minutes, and the store is right at the exit, so there’s essentially no walk beyond that. Otherwise, Seomyeon Town and the Gwangbok-ro branch are both practical “last stop” options before you head out, roughly 30–40 minutes from the airport via the Airport Railroad and 20–30 minutes via limousine bus respectively. Remember that serums, toners, and sunscreens over 100ml need to go in checked luggage, not carry-on. For the full rundown — closest store, transit times, and how to fly home with your haul — see our Olive Young at Busan Airport guide.

Heading to the Airport with a Haul? Sort Bags & Transfer First

Make Olive Young your last stop and you won’t want to drag a suitcase of skincare through the subway. Two services save the hassle: a private airport pickup so you go door-to-door with your bags, or a luggage delivery run between your hotels (or hotel-to-airport) so you shop hands-free on your final day.

Top 10 Olive Young Items Popular with Foreign Travelers

Prices below are rough estimates and vary by store and ongoing promotions. This list is built from what our own team has repurchased ourselves over the years, plus what we consistently see travelers reaching for at the register.

1. Beauty of Joseon Glow Serum: Propolis + Niacinamide / Yuja Vitamin C (~US$18) — A gentle, high-tolerance vitamin C serum that keeps travelers coming back for repeat purchases thanks to visible brightening without irritation.
2. Anua Heartleaf 77% Soothing Toner (~US$18) — A high-concentration heartleaf (houttuynia) toner known for calming, making it a favorite among travelers with sensitive or breakout-prone skin.
3. COSRX Advanced Snail 96 Mucin Power Essence (~US$15) — The long-running snail mucin essence that’s often the very first K-beauty product travelers try.
4. d’Alba White Truffle First Spray Serum (travel mini, ~US$11) — A spray-on serum that’s easy to reapply on the go, popular with travelers who value portability.
5. TIRTIR Mask Fit Red Cushion (~US$16) — A high-coverage cushion foundation with a wide shade range, which makes it easier for travelers to find a match for their skin tone.
6. Round Lab Dokdo Toner (~US$14) — A gentle, low-irritant toner frequently recommended to travelers trying Korean skincare for the first time.
7. rom&nd Juicy Lasting Tint (~US$7) — A long-lasting, comfortable lip tint that’s stayed popular for years — affordable enough that many travelers buy several as gifts.
8. Mediheal Sheet Mask 10-Pack (~US$9) — Lightweight and compact, this is a go-to “souvenir item” since you can pack several without taking up much suitcase space.
9. numbuzin No.3 Skin Softening Sunscreen (~US$13) — Known for a low white-cast finish and a fresh feel, popular especially with travelers visiting during warmer months.
10. Lactofit Gold Probiotics (~US$17) — Not a cosmetic, but the individually packed sticks make it an easy grab-and-go health item travelers often add to their basket.

Want the full breakdown with skin-type notes and a budget-by-scenario guide? See our 20 Must-Buy K-Beauty Items at Olive Young. Visiting in fall or winter? See our Olive Young autumn/winter skincare picks for seasonal dryness and barrier repair. Buying gifts to bring home? See our Olive Young gift guide — picks for her, him and parents. If you want a professional treatment rather than just skincare products, see our Busan dermatology clinic guide for what to expect as a visiting tourist.

Where to Stay Near Olive Young

If you’d rather base your trip around one of the two biggest Olive Young clusters, these hotels sit right in the middle of them.

Near Olive Young Seomyeon Town

Near Olive Young Haeundae (Gunam-ro)

Stock Up Before or After Your Trip: Olive Young Global

Didn’t get everything, or want to research bestsellers before you land? Olive Young Global (global.oliveyoung.com) ships internationally, so you can browse the same lineup you’ll see in-store, or reorder favorites once you’re home.

Browse Olive Young Global →

One Card for Foreign Payments: WOWPASS

For times when a foreign card gets declined at Olive Young, a department store, or a convenience store — or the exchange rate looks off — a single WOWPASS card keeps things simple. Load Korean won with your overseas card and spend it anywhere, and since it doubles as a T-money transit card, the same card covers the subway and buses too.

How to Get an Instant Tax Refund at Olive Young

The process is simple:

1. Shop as usual — no special section or pre-registration needed.
2. At checkout, make sure your total (single transaction) is ₩15,000 or more.
3. Tell the cashier you’d like a tax refund and hand over your passport.
4. The discount is applied on the spot — pay the reduced total and you’re done.

For the full walkthrough, real refund-amount examples, and answers to edge cases (splitting purchases, refund limits, multiple stores), see our complete Olive Young tax refund guide.

Related Guides

Want to combine Olive Young with other shopping spots? Check out our Busan Shopping Itinerary: 2 Days in Seomyeon & Nampo-dong. For a deeper look at each neighborhood, see our Seomyeon area guide, Haeundae area guide, Nampo-dong & Jagalchi area guide, and Gwangalli area guide. Traveling in late August or early September? Check our 2026 Olive Young September Big Sale guide — the deepest discounts of the year, plus which brands actually go on sale and their real prices. Deciding between Korea’s drugstores? See Olive Young vs Daiso vs Lalavla. Curious what Taiwanese and other visitors actually do in Busan? See Where Taiwanese Travelers Go in Busan. Flying direct from southern Taiwan? Here’s the Kaohsiung to Busan guide.

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