A Jagalchi Market vendor arranging fresh fish beside rows of silver seafood on the stall

Busan Jagalchi Festival 2026 Guide | Dates, Seafood & How to Get There

The 2026 Busan Jagalchi Festival (33rd edition) runs October 15–18 at Jagalchi Market and Yurari Plaza. Free entry, the Oiso-Boiso-Saiso program, must-eat seafood, subway directions, and where to stay near the market — sorted by a Busan local.

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When autumn arrives, the sea smell hits first at one place in Busan — Jagalchi Market. Every October, Korea’s largest fish market turns into a festival of its own: the Busan Jagalchi Festival.

The 33rd edition runs Thursday, October 15 to Sunday, October 18, 2026, around Jagalchi Market and Yurari Plaza. Here’s a local’s rundown of the program, the seafood you have to try, how to get there, and where to stay nearby.

Event basics

Event 33rd Busan Jagalchi Festival
When October 15 (Thu) – 18 (Sun), 2026, four days
Where Jagalchi Market and Yurari Plaza (under Yeongdo Bridge) area (52 Jagalchi-haean-ro, Jung-gu, Busan)
Cost Free (seafood purchases extra)
Slogan Oiso-Boiso-Saiso (“come, see, buy”)
Host Jung-gu, Busan

📅 Dates and venue: Jung-gu District Office culture & tourism site (checked October 6, 2026). The full program and opening time aren’t announced yet — check the official Instagram @busan.jagalchi before you go.

Weekend crowds filling the alleys and stalls of Jagalchi Market

What to do — the three zones

The festival is built around three areas:

  • Oiso (experiences) — bare-hand fish catching, the eel relay, boat rides, and other family-friendly activities.
  • Boiso (performances) — outdoor stage shows, from singers to local performance troupes.
  • Saiso (market) — special seafood auctions, discounted in-season seafood and food stalls. This is the real point, and the highlight.

During the festival you can taste in-season seafood cheaper than usual, with the whole market alive with shows and crowds.

Past highlights (a guide until the 2026 program is out):

  • Opening-night fireworks — in 2024 and 2025 the festival opened at 19:00 on day one, followed by fireworks over Namhang harbour.
  • Yongsinje sea-god ritual — a traditional rite for safe voyages on the first afternoon (14:00 in 2025).
  • Free seafood tasting — held at 11:30 on the Friday and Sunday in 2024.
  • Food booths — set up in front of Jagalchi Market and Sindong-a Market in 2024.

Already announced for 2026: a national song contest on October 16 and a filial-piety song contest on October 18 at 17:30, both on the festival stage.

Must-eat seafood 🦀

The Jagalchi rule is “buy on the first floor, eat on the second.” Pick your live seafood at a ground-floor stall, then head up to a second-floor restaurant, pay a table fee, and it’s served as a full spread with side dishes.

A generous Jagalchi seafood spread with sashimi, crab, king crab, shellfish and abalone
  • Modeumhoe (assorted sashimi) — mostly white fish; the easiest starting point for first-timers.
  • Steamed snow crab / king crab — steaming keeps it freshest. Always confirm the per-kg price before you buy.
  • Grilled shellfish — grilled right at the stall.
  • Spicy fish stew (maeuntang) — simmered from the leftover fish bones, so nothing goes to waste.
Shellfish grilling on a hotplate at a seaside seat

💡 For detailed ordering tips, price haggling, and basics, see our Jagalchi Market seafood guide. For a wider look at Busan food, try What to eat in Busan.

Getting there & visiting tips

  • The subway is easiest: Busan Metro Line 1, Jagalchi Station Exit 10, about a 5-minute walk. Nampo Station (Line 1) is a short walk from Yurari Plaza.
  • Beat the crowds: opening night (fireworks in past years) is the busiest, so take the subway. Weekend lunch and dinner are the most packed times at the market.
  • Bring cash and card: some stalls take cards, but cash is handy for small buys and haggling.
  • Walk-together spots: BIFF Square (hotteok alley), Gukje Market, and Yongdusan Park (up by outdoor escalator) are all within walking distance. Yeongdo Bridge lifts every Saturday at 14:00 for about 15 minutes in 2026 (October 17 is a Saturday — check before you go). Buses to Gamcheon Culture Village leave from nearby.

Where to stay near Jagalchi & Nampo 🏨

To do the festival right, stay in Nampo within walking distance of the market — browse the stalls early and drop your bags back without a hassle.

Hotel Foret Premier Nampo A new boutique hotel steps from BIFF Square, about a 5-minute walk to Jagalchi Market and Gukje Market.

Hotel Foret Premier Nampo
Nampo-dong

Hotel Foret Premier Nampo

Walking distance to Jagalchi, Gukje Market & BIFF Square — ideal for an early-morning market visit

Toyoko Inn Busan Jungang Station A value chain hotel near Busan Station and the old downtown, with free breakfast — a solid budget base for a market trip.

Toyoko Inn Busan Jungang Station
Nampo-dong

Toyoko Inn Busan Jungang Station

Value pick near Busan Station, free breakfast, walkable to Jagalchi & Nampo

💡 For a wider look at where to base yourself, see our Where to stay in Busan guide.

Before you go

eSIM, Gimhae Airport pickup, and a transit card — sort them all before you fly

Make a half-day of it

The festival takes about half a day, so pair it with the rest of Nampo for a full route:

  • Morning — Jagalchi Festival + a seafood brunch 🦞
  • After lunch — BIFF Square seed-hotteok → Gukje Market → Yongdusan Park (outdoor escalator)
  • Afternoon — a photo stroll through Gamcheon Culture Village
  • Evening — Nampo night market, or head to Gwangalli

First time in Busan? Slot this straight into our Busan 3-day classic course.


📌 One last step before you go: before booking flights, hotels, or tours, check the latest discount codes for a coupon you can use — one code often covers the cost of a seafood meal.

Bookmark this page — we’ll update it when the full 2026 Jagalchi Festival program is announced.

Frequently Asked Questions

When and where is the 2026 Busan Jagalchi Festival held?

The 33rd edition runs Thursday, October 15 to Sunday, October 18, 2026, around Jagalchi Market and Yurari Plaza (under Yeongdo Bridge), per the Jung-gu District Office. The dates move every year — 2024 was October 3–6 and 2025 was October 23–26 — so don't plan from past years.

Is there an entrance fee?

No, it's free. Jagalchi Market operates as usual during the festival, and most performances and hands-on events are free too. You only need a budget for buying and eating seafood.

What's the program like?

It's built around three zones. 'Oiso' is hands-on experiences like bare-hand fish catching and the eel relay, 'Boiso' is stage performances, and 'Saiso' is special seafood auctions, discount sales and food stalls. The slogan 'Oiso-Boiso-Saiso' is Busan dialect for 'come, see, buy.' In 2024 and 2025 the opening night started at 19:00 with fireworks over Namhang harbour; the full 2026 program isn't out yet.

What should I eat at Jagalchi Market?

Assorted sashimi (modeumhoe), steamed snow crab / king crab, grilled shellfish, and spicy fish stew are the classics. The routine is to pick your seafood live on the first floor, then take it up to a second-floor restaurant that plates it for a table fee. See our [Jagalchi Market seafood guide](/en/events/jagalchi-market-seafood-guide) for how to order.

How do I get to Jagalchi Market?

Take Busan Metro Line 1 to Jagalchi Station, Exit 10 — it's about a 5-minute walk. Nampo Station (Line 1) is also within walking distance, and BIFF Square, Gukje Market, and Yongdusan Park are all reachable on foot. Use the subway during the festival, as crowds are heavy.

How is the festival different from a normal day at Jagalchi Market?

During the festival there are discount sales, stage shows, and hands-on events, and the market buzzes with far more visitors. Opening night, with its harbour fireworks in past years, draws the biggest crowd; if you'd rather just eat in peace, avoid weekend lunch and dinner hours.

💰 Check before you book

Before you go, check the latest KKday discount codes — one code can shave a meaningful amount off your booking.

See the latest discount codes →

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